We provide Ad Ops and Trafficking Services for Publishers, Agencies and Networks.
Coordinate all activities required to launch advertising campaigns – display, video, native, social and search, including implementing creative, securing traffic supply, and interpreting insertion orders. Ensure brand’s safety via third-party pixels for monitoring and blocking.
Enough time is invested to track, measure, and analyze the performance of multiple campaigns simultaneously to ensure the KPIs are in sync and delivering the goal.
We make sure that every impression count’s.
- Set up marketing campaigns, assign creatives, troubleshooting, ad tech platform integrations, bid analysis in all major DSPs, SSPs, social platforms, and exchanges.
- Responsible for the process of creating and setting up an ad campaign in the most efficient manner possible in an ad server.
- Own and support all pre- and post-launch trafficking responsibilities and inquiries.
- Ability to handle issues related to rich-media creatives, discrepancy, compatibility variances, and bid responses.
- Communicate with internal teams regarding strategy and business needs and create tracking plans to support those endeavours.